With bright, colorful designs set apart by clean, approachable illustrations, Uinta has done a damn good job of standing out on store shelves. “Get Thirsty” - our mantra and the driving force behind the website redesign. This strategy was a phrase we constantly held our ideas, designs and copy up against, asking “does this make you thirsty?” And not just thirsty for beer, but for brew information, events and adventure in general. A philosophy that made people stop and say “damn, I could go for one of those,” no matter where they were when they accessed the site. Get Thirsty At the heart of the entire project was the “Get Thirsty” philosophy. Uinta has recently evolved their brand to speak to drinkers with more adventurous attitudes (and palettes), so we set to work translating that evolution into the digital space via a website redesign - emphasizing Uinta’s tie to Utah, adventurers and great craft beer. This passion for making the beer a part of the journey rather than a destination in and of itself is what drew Struck into this partnership (that and the chance to geek out over barrel-aged sours with kindred spirits). Uinta beers are dreamt up for adventure seekers by adventure seekers, and - building on the founder’s love of the outdoors - are brewed to go well with anywhere. Founded in 1993, the brewery’s creator set out to make the best beer in one of the most unexpected of places.Ī staple in the Salt Lake City area, Uinta has been treating their approach to the craft of craft beer differently, with a sense of adventure normally reserved for the type of people who climb the Seven Summits without supplemental oxygen. The largest (and in our humble opinion, best) of these is Uinta Brewing. But if you dig past the stereotypes and easy jokes at the Beehive State’s expense, you’ll find craft brewers cooking up some seriously exciting beers. Understandable, seeing as draft beer is capped at a literal buzz-killing 4.0% ABV. Utah is known for many things: gorgeous national parks, one-of-a-kind skiing, salt flats and saltier lakes. I'm sure they've got plans for it, though.We’ve popped the top on a frosty, fresh website for Uinta Brewing. I know that kind of thing isn't necessarily a high priority, but right now it's just a few tables. I know now just to get cash beforehand but it seems like they are going to have to address that somehow.Īlso, it would be really great if they could utilize their patio.
So I got $20 out of their ATM (which cost me an extra $3, of course) and then they couldn't break the $20 for me. They don't let you take cash out against your tab for the token machine (which I know isn't super common but damn it would be convenient there) and they don't keep enough small bills on hand to make change at the bar. My only complaint at this point is the cash situation. They are all very accommodating and responsive. It's obvious the staff there is still learning (I have to remind them to give me tokens for my beers every time) but that's something that will get better with time. I've been twice now and have enjoyed myself both times.
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